Toolkit: Client Questionnaire Template

• Do you feel like there is something missing from your current marketing strategy, but you're not sure what it is?
• Are you keen to request feedback from your past clients, but don't know what to ask them, or how to go about collecting that feedback in an efficient way?
• Do you want to easily create case studies that showcase your services, expertise and approach, as well as your designed outcomes?
• Are you ready to streamline content creation - highlighting glowing testimonials from your satisfied clients - but you have no idea where to start?

You probably already know from your own practice that - when it comes to attracting and winning new architecture clients - referrals are powerful.

In fact, according to the Institute of Architect's Client Feedback report - STRONGER INSIGHTS FOR STRONGER PRACTICES* - 71% of future clients prefer a recommendation from a trusted source, when engaging an architect.

But how do you bridge the gap between happy past clients and curious future clients - so that your future clients recognise themselves and their issues and objections in the stories of your past clients - and then understand that you're the best placed professional to help them realise their goals?

Introducing SLD's Client Questionnaire Template

We have experienced first hand the value of carefully collated and framed Referrals - because we use a version of this template to collect feedback, testimonials and recommendations from our past clients and students - you can see a selection in our case study gallery, here.

So we created this Client Questionnaire Template for our clients and students, and now we're making it available to architects everywhere, so that you too can harness the power of Referrals and turbo-charge your marketing and business development based on authentic feedback from your best Ambassadors: your past clients.

That's why Referrals is the first channel in our six Channel System, because once you have a catalogue of excellent feedback, you can distribute it across your other key channels, too, such as:

•    Email newsletters 
•    Social Media
•    Publishing
•    Awards, and
•    your Website.

This Client Questionnaire Template is completely customisable - you can add your own branding, delete any questions that aren't relevant or useful, add any new questions you'd like to ask - and then send it to your past clients to gather their feedback. And it's available in two handy formats - a Word document and an online version in Microsoft Forms.

Once you've mastered the art of asking for client feedback - and then using that feedback as part of your business development and marketing strategy - you'll gain access to important insights that will boost your confidence, and enable you to more readily promote your services to those people who most need your skills and experience to help them solve their problems and achieve their aspirations.

* Source: STRONGER INSIGHTS FOR STRONGER PRACTICES, https://www.architecture.com.au/wp-content/uploads/Australian-Institute-of-Architects-Client-Feedback-Report-2021-FINAL.pdf