CPD Express 2: How and why to build a new client pipeline

CPD Learning outcomes

This CPD Express training is for busy architects who want to take control of their new project pipeline, and navigate the complexity of modern marketing, to win more of their ideal clients and projects. During this mini-course, you'll learn:

• How to attract new clients who want and need the services you provide;
• The mechanics of a Customer Journey and how to use one to build your client pipeline;
• What consumers want from brands and service providers, and how you can meet their needs so they have confidence to engage you;
• The channels and platforms that can accelerate the progression of strangers to followers to leads to prospects to clients and ambassadors; 
• The key channels that most architects are not taking full advantage of, and how to plug those gaps; and
• Where to access more training and resources if you need additional support with any of these component parts

The training is equivalent to 1 hours/points of formal CPD and will deliver outcomes related to the following Competencies from the National Standard of Competency for Architects 2021:

PC7 Apply and follow processes for clear and consistent communication with clients and relevant stakeholders throughout the project, including obtaining approvals from clients and stakeholders.

PC34 Communicate conceptual design proposals and associated information to client, stakeholders and communities using appropriate and culturally responsive methods appropriate to different audiences.

PC47 Be able to complete and communicate on-time, accurate documents for relevant stakeholders, including drawings, models, specifications, schedules and construction documentation.

APBSA Core Area: Practice Management