Welcome to Sounds Like Design's CPD+
If you're an architect who wants to improve the way you communicate about your projects and practice - so you can build better connections with your future clients and perhaps even start a waitlist for your services - you're in the right place.
This is CPD+ from Sounds Like Design, a business development and marketing consulting firm for architects, founded by Rachael Bernstone in 2016.
Rachael works with practice directors and principal architects to develop business and marketing strategies that are focused on winning the right kind of new projects and communicating the value of architecture.
In short, she'll help you to design and deliver YOUR ideal practice.
Inside CPD+, you can:
- download resources that contain valuable client insights to apply to your business development and marketing;
- monitor your marketing metrics so you can see what's working and do more of that in future;
- progress your low-carbon transition; and
- subscribe to The Drill, our weekly curated archi-newsletter.
You can also purchase CPD courses and workshops, to refine and enhance your business development and marketing strategies.
If you're interested in working with Rachael in a consulting capacity, you can find out more about our signature one-on-one package -Review + Reset - here.
It's great you've found CPD+ – and we'd love it if you would share these resources with friends and colleagues – so that together we can change the perception of architects, and grow architecture's market-share pie.
Available Products
Architecture Marketing 360 - A CPD course for architects - Self-guided program
This course provides you with a proven system – and data-driven insights – so you can market your practice with confidence.
Learn how to use the Six Channel System of marketing designed specifically for architects, to develop your project pipeline and create a waitlist of aligned clients.
You’ll earn 6 formal CPD points/hours. Click here to view the Learning Outcomes.
Presenter: Rachael Bernstone, Business development, marketing and communications advisor to architects, and Founder, Sounds Like Design (please see my credentials to teach this workshop here)
CPD Allocation: 6 Formal points / hours (certificates will be issued upon completion of the workbooks, for NSW participants)
Units of Competency: PC2, PC7, PC 19, PC34, PC47, PC60
APBSA Core Areas: Practice Management
CPD+ for architects
This section provides access to Sounds Like Design's free and extremely useful marketing and communications resources for architects.
Please share these resources with friends and colleagues.
Turn your Awards entries into marketing gold - A CPD Workshop for architects
Earn 2 Formal CPD points as you learn how to enhance your awards entries and increase your chances of winning.
This workshop took place in February 2021, and you can now purchase access to the recording.
Presenter: Rachael Bernstone, Business development, marketing and communications advisor to architects, and Founder, Sounds Like Design (please see my credentials to teach this workshop here)
You’ll earn 2 formal CPD points/hours. Click here to view the Learning Outcomes.
CPD Allocation: 2 Formal points / hours (certificates will be issued upon completion of the workbooks, for NSW participants)
Units of Competency:
NSCA 2021 - Practice Management and Professional Conduct PC1, PC7;
Project Initiation and Conception Design: PC34;
Detailed Design and Construction Documentation: PC60
APBSA Core Areas: Design, Project Delivery, Practice Management
Strategically plan your Awards
Earn 1 Formal CPD point as you learn how to strategically plan your awards in line with your business development goals.
Presenter: Rachael Bernstone, Business development, marketing and communications advisor to architects, and Founder, Sounds Like Design (please see my credentials to teach this workshop here)
You can ask questions of Rachael about the content within the module.
CPD Allocation: You’ll earn 1 formal CPD point / hour for this training. Click here to view the Learning Outcomes.
Units of Competency: Practice Management and Professional Conduct – PC 1, PC 7
APBSA Core Areas: Practice Management
This training contains the Client Questionnaire template (which was previously offered free as part of the Institute's Lean In session in August 2020).
There is a self-checked CPD worksheet task. If you require a Certificate of Completion, submit your worksheet after you have watched the recording and completed the worksheet quiz.