Welcome to Sounds Like Design's CPD+
If you're ready to improve how you communicate - to attract and win more of your ideal clients and projects, and perhaps even generate a waitlist - you're in the right place.
I'm Rachael Bernstone, founder of Sounds Like Design, and I work with practice owners, directors and principals to build new client pipelines, and communicate the value of architecture to policy makers, regulators and the wider public.
Scroll down to purchase CPD courses, workshops and express 30-minute training, and access our free resources.
To work with me one-on-one, click here to apply for my consulting package, Review + Reset.
It's great that you've found CPD+ and we invite you to share these resources with friends and colleagues, so that together we can spread the message about the many benefits of good design, and impact more people, places and the planet.
Available Products
Toolkit: 2025 Marketing Calendar
Get instant access to our 2025 Marketing Calendar: a planning tool designed specifically for architects and architecture practices.
This customisable Excel template includes SLD's 6 marketing channels and sample activities - and dates and details about important industry events - so you can prepare and plan your essential activities across the year.
Toolkit: Marketing Metrics Tracking Spreadsheet
This free Architecture Marketing Toolkit resource helps architects to monitor and track key metrics, and make informed decisions based on actual data, to enhance results and improve ROI.
If you have an archi-friend or colleague who is struggling to win the right projects and clients, feel free to send them a link to this free resource, so they can master their marketing metrics, too.
Toolkit: Climate Emergency Resources
These free Architecture Marketing Toolkit resources and guides are designed to help architects and architecture practices tackle #ClimateEmergency.
Help us to spread the word by sharing them with archi-friends and colleagues: send them a link to this page and encourage them to join our growing movement.
CPD Express: Strategically plan your Awards
This Express training recording is designed to help you think more strategically about your Awards entries, and to help you align them with business development and marketing goals.
It contains a bundle of valuable resources including our annual Awards Calendar, our Client Questionnaire template in both Word doc and MS Forms versions, and the e 8-Step Guide to streamline your Awards entries.
Click on 'Learn More' below to access the learning outcomes, Rachael's credentials to teach this express training, and more details about what's inside.
CPD Express: How and why to build a new client pipeline
If you'd like to take control of your new project pipeline - but if you're overwhelmed by the complexity of modern marketing, or you're not sure where to invest to attract and engage with new clients - this CPD Express training is for you.
In five short video recordings, Rachael outlines the key strategies, platforms and channels to build your new client pipeline, and provides resources to help you get started.
Click on 'Learn More' below to access the learning outcomes, Rachael's credentials to teach this mini-course and more details about what's inside.
CPD Workshop: Turn your Awards entries into marketing gold
This CPD Workshop outlines how to enhance your awards entries so you can increase your chances of winning an award, as well as new clients and projects.
It took place in February 2021, and you can purchase access to the recording which runs for two hours and is divided into four parts, each with a series of actionable insights designed to help you wring more ROI out of your entries.
Click on 'Learn More' below to access the learning outcomes, Rachael's credentials to teach this express training, and more details about what's inside.
Architecture Marketing 360 - A CPD course for architects
Our best-selling CPD course provides you with a proven system – and data-driven insights – to market your architecture practice and services with confidence.
Learn how to use our Six Channel System - a proprietary method designed specifically for architects - and follow our Pipeline Roadmap to build and enhance your new client pipeline.
Click on 'Learn More' below to access the learning outcomes, Rachael's credentials to teach this CPD-course and more details about what's inside.