CPD Express 1: Compelling client-centric messaging

CPD Learning outcomes

This CPD Express training is for busy architects who want a simple and easy-to-follow framework to create compelling, client-centric communications. At the end of this 30-minute express training session, you should be able to:

• identify the key target audience for your communications;
• use emotional and rational elements in your messaging to establish connection and engagement with your audience;
• use SLD's six step process to turn existing messaging into compelling copywriting, using language and framing that your target audience can readily engage with;
• build a compelling narrative using tried-and-tested methods from advocacy and political campaigning;
• incorporate a Call to Action to describe the next steps you want your audience to take.

The training is equivalent to 0.5 hours/points of formal CPD and will deliver outcomes related to the following Competencies from the National Standard of Competency for Architects 2021:

PC7 Apply and follow processes for clear and consistent communication with clients and relevant stakeholders throughout the project, including obtaining approvals from clients and stakeholders.

PC34 Communicate conceptual design proposals and associated information to client, stakeholders and communities using appropriate and culturally responsive methods appropriate to different audiences.

PC47 Be able to complete and communicate on-time, accurate documents for relevant stakeholders, including drawings, models, specifications, schedules and construction documentation.

APBSA Core Area: Practice Management